I will be giving a lecture on Wednesday, October 28th at Syracuse University’s S.I. Newhouse School of Public Communications, below are additional details on the event:

Bob Seelert, chairman of the global advertising agency Saatchi & Saatchi, will visit Syracuse University’s S.I. Newhouse School of Public Communications on Wednesday, Oct. 28. He will speak at 7 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. The event will be covered via live blogging at newhousebeta.syr.edu.

Read the full details here.

I recently gave a speech at the Fuqua/Coach K Leadership Conference, “Leading in Times of Uncertainty,” The Herald Sun published an article summarizing the event:

The basic requirements of leaders in times good and bad, he said, are to set direction, establish standards and release the energy of the organization. In tough times, Seelert emphasized communication and an effective strategy with an eye on long-term goals for the company to keep it growing and differentiated from the competition.

Read the full article here.

Here’s an excerpt from Cuckleburr.com’s book review: “Start with the Answer and Other Wisdom for Aspiring Leaders by Bob Seelert”

I confess I’ve read several business related books over the last twenty five years. Ever since I entered the working world I wanted to grasp its intricacies.

Which is my way of saying I don’t often read a business related book that isn’t boring, full of fluff nor has delusions of grandeur in the end. I’m delighted to say I’ve found one that didn’t disappoint.

Start with the Answer: and Other Wisdom For Aspiring Leaders doesn’t fall into those categories…

Read the full article here.

Ten Rules for Leading the Turnaround of a Declining Business

My article for Monster.com was published yesterday in the Recruiting and Hiring Advice section. Here are my ten rules for a successful turnaround:

1.  Start with the answer.
2.  Get out in front of people.
3.  Look before you leap.
4.  Get out to where the work is done.
5.  Go out and listen to customers and clients.
6.  Listen to everybody in the organization.
7.  Recognize that you cannot get the job done alone.
8.  Lay out your vision, purpose, values…
9.  Use outside resources.
10. Develop short list of critical priorities.

Read the full article here.

Here’s an excerpt from the article by Pete Barlas at Investor’s Business Daily where we discuss turnarounds and key points in my business career.

When Bob Seelert became CEO of Cordiant in 1995, he felt like he had walked into a reclamation project.

The London ad firm, which consisted of Saatchi & Saatchi and a few other marketing companies, had changed its name from Saatchi to Cordiant..

Read the full article here.

The Cuckleburr Times recently published my Ten Rules for Leading the Turnaround of a Declining Business:

I have been involved in turnaround situations at Topco Associates, Kayser-Roth Corporation, and Cordiant. The similarities between these situations were greater than the differences. In each case, they were companies that had fallen on hard times, but there was a belief that they could rise again like a phoenix from the ashes.

Read the full article here.

My interview with Ray Hoffman of the Wall Street Journal was posted on MediaPost.com, here’s an excerpt:

A few days ago, Seelert recalled how he successfully defended the Maxwell House, Cool Whip and Stove Top dressing brands against attacks by Procter & Gamble, Kraft and General Mills,

Read the full article here.